MedCity News April 15, 2021
Mark Poling

These next few months are a tremendous opportunity to build trust with customers — imagine the reciprocal goodwill if a payer’s message helps its members get to the front of the line.

America’s vaccine rollout is underway and while it is beginning to pick up steam, there were and continue to be missteps, miscommunications and failures are everywhere you look. The CDC reported in February that only half the doses shipped to states have been administered. Pregnant women have received conflicting advice on getting vaccinated. And Black and Latinx Americans “are falling behind in the nationwide race to get vaccinated against Covid-19,” according to Politico.

These have mostly been treated as logistical problems, but it would be more accurate to...

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